Preston Consulting specializing in international sports communications
Global Football
Flagship Clients
International Federation of American Football (IFAF)
United Football League
During the past 14 years, Global Football has produced football games in 19 nations in North and Central American, Europe, Asia, Oceania and Africa. Working partners include NFL, NFL Super Bowl Host Committees, American Football Coaches Association (AFCA), Notre Dame, Penn State, Pop Warner, USA Football, and numerous Division III colleges as well as National Football Federations worldwide.
Preston Consulting provides a year-round public relations consultation and full media services for all Global Football initiatives including: Global Kilimanjaro Bowl, Global Ireland Football Tournament 2012, Notre Dame Japan Bowl, Penn State Fantasy Camp, Tazon de Estrellas and overseas sports tours.
Since 2008, Preston Consulting has implemented a year-round communications strategy and provided media services for the International Federation of American Football, whose members govern American football in 62 countries.
Properties that benefit include: IFAF Senior World Championship, IFAF Junior World Championship, IFAF Women's World Championship, International Bowl, IFAF Congress, Education Development Program.
Preston Consulting was instrumental in the redesigning of the IFAF website which it continues to maintain and has built an IFAF social media presence and created internal and external communication through the IFAF Insider e-newsletter.
As Vice President of Communications for the United Football League in 2010 and 2011, Michael Preston was responsible for a staff of 15 and additional contractors while reporting directly to the Chief Operating Officer and Commissioner. He created a league-wide public relations strategy, implemented a PR structure at team level in five cities and advised senior staff regarding policy and crisis management.
The UFL was positioned among prominent national and local media outlets, contributing to sell-out attendances, and benefited from an effective day of game PR template. The UFL PR operation provided support to its teams and to departments including broadcasting, licensing, social media and operations.
Preston Consulting has also worked with the following organizations:
- CONCACAF
- Soccer United Marketing
- University of Notre Dame
- Penn State Football Fantasy Camp
- NFL Europe
- NFL International
- Fathead LLC
- Arena Football League
- Major League Soccer
- World Football Challenge 2009
- NFL Flag Football World Championship
- NFL Global Junior Championship
- SFX Group
- College of the Holy Cross
