Preston Consulting specializing in international sports communications
November 2011... On August 31, 2012, a total of 12 high school and college American football teams from the United States will showcase American football in three venues in the city of Dublin, Ireland.
Preston Consulting is providing a full media relations service that includes onsite resources and is creating media exposure in the U.S. and Ireland, while driving overseas travel to the event and local attendance.
Media are being encouraged to travel from the U.S. to Ireland to cover the event and a live webcast and potential television broadcast will be supervised and assisted by Preston Consulting.
Recent news and upcoming Preston Consulting events...
Monday, November 21, 2011... CBS Sports Network, which is seen in more than 44 million homes and available to 98 million households, will air the Global Kilimanjaro Bowl documentary highlighting the first ever American college football game played on African soil featuring Drake University and the CONADEIP All-Stars from Mexico at 7pm tonight.
December 17, 2011... The CONADEIP All-Stars triumphed 45-27 over Team Stars & Stripes, drawn from 28 D-III colleges in the United States, in front of a close to capacity crowd at El Tempo del Dolor (Temple of Pain) in Puebla.
After the visiting Americans raced to a 14-0 lead early in the game, their Mexican hosts scored 38 unanswered points to take control of the game. Team Stars & Stripes gained some offensive momentum in the fourth quarter but two late touchdowns were not enough to make a dent on the final outcome.
January 2012... Preston Consulting coordinated the creation of video and written content for the International Federation of American Football from January 8-11 to promote the International Session of speakers at the 89th annual AFCA Convention in San Antonio, TX.
Shinzo Yamada (IBM Big Blue, Japan), Warren Craney (York University, Canada) and our friend from the Global Kilimanjaro Bowl Chris Creighton (Drake University) all spoke at the International Session.
50 international players on the IFAF World Team and a further 60 on the IFAF Development Team gather in Austin, Texas for the third annual International Bowl to be played at 5pm CT on Wednesday, February 1, at the Kelly Reeves Athletic Complex.
Watch the game live on CBS Sports Network in the United States and Canada and via a webcast at IFAF.org. Preston Consulting staff Mike Preston and Lauren Hickey will post updates on Facebook.com/IFAF.org and on Twitter @PRMikePreston and @IFAFinsider.
I can't deny it, this line of business has its perks and few compare with working the Super Bowl for NFL International.
Looking forward to seeing my friends in the international broadcast booths, particularly the ever-hospitable Russians from NTV.
