CONCACAF Gold Cup

Preston Consulting was appointed by governing body CONCACAF and Soccer United Marketing (SUM) to promote four matches at the premier international soccer tournament for North and Central America within the FIFA calendar.

Preston Consulting implemented a public relations strategy designed to publicize the 2005 CONCACAF Gold Cup in order to drive awareness and attendance, while also servicing the week of event needs of international media attending four separate practice sites and the match venue. Media were accommodated at daily training sessions, team airport arrivals and press conferences.

As a direct result of a public relations strategy implemented eight weeks in advance, media outlets featuring the New England leg of the 2005 Gold Cup prior to and during the tournament included: ESPN News, Univision, Boston Globe, Boston Herald, Boston Phoenix, Providence Journal, Hartford Courant, Associated Press, CN8, NESN, WLVI, NECN and Sporting News Radio.

Day of game services included press box and broadcast booth control, accreditation, staffing, information distribution, staging press conferences, overseeing mixed zone and flash zone player interviews, photographer control and arranging pitch-side team photos.

The Preston Consulting public relations strategy contributed to an attendance of 37,219 and a heightened profile for the CONCACAF Gold Cup on the New England Landscape.